DR Smith Foto
Alitalia Airbus A330-200 arriving at Toronto Lester B. Pearson International Airport on a splendid Sunday afternoon - Photo by Robson Smith
Alitalia Airbus A330-200 arriving at Toronto Lester B. Pearson International Airport (YYZ) from Rome Leonardo da Vinci International Airport (FCO) on a splendid Sunday afternoon 2019. Today's Alitalia has operated since 2009 with roots from more than 70 years ago. Italy's former flag carrier entered into bankruptcy in 2008, fortunately, a consortium of investors stepped forward and bought the Alitalia brand and select assets, relaunching as a new "Alitalia". The brand derives its name from the Italian words "ali" and "Italia" ("wings" and "Italy" respectively). The newest livery design is from 2016, sporting a strong "A" on the tail in the colours of the Italian flag and a similar "A" on the fuselage as part of the word "Alitalia". Interestingly, the company Landor, which created the original logo in 1969, is responsible for the newest incarnation of this famous livery, a clear indication of their affinity for conceiving memorable and meaningful designs. Additionally, a series of white lines can be seen extending towards the tail, inspired by F1 racing cars on the pearl-white fuselage. Although the airline is facing renewed financial challenges, its iconic name in flight along with a rich history and a tenacity for success, Alitalia is truly a "Dream it, Live it" testimonial. From Toronto to Alitalia, mille grazie! Enjoy!
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